When you start creating reactions in your account we will first ask you to create a goal. 


Why? 

Because goals help you focus on what you want your reactions to accomplish, and help measure the effectiveness of your reactions.

Every Reaction you create will be attributed to a goal and measured towards it. You will see how the goal was improved as a whole, and how each reaction contributed individually.


There are five types of goals to choose from:


1.   Page Visit - Select a specific page on the site (or specific path) and every unique visit to that page will be counted as a goal complete. 
Note - Once the visitor reaches this page, the goal is considered "completed" and reactions associated with the goal will not be triggered any more (within that session).
  • When should this be used? Use this goal type when you can identify a unique "Thank You" or "Confirmation" page (after the user made a purchase, downloaded a resource, registered on the site, etc.)

2.   Form Submit - This simply tracks how many visitors fill out a form on the site.  
  • When should this be used? Use this goal type when your goal is to increase form submits and the user is not directed to a unique "Thank You" or "Confirmation" page. This applies to any form (registration, checkout, etc.)

3.   Video View - Select a video on the site, and each unique video view will be counted as a goal complete.
Note - Currently this is only available for YouTube videos.
  • When should this be used? Use this goal type when your goal is to increase video views (promotional videos, tutorials, etc.)

4.   Lead Capture -  This goal should be used when you want to capture user's information from within a reaction. You can capture the visitor's name, email address and comment. Watch this video to see how to use this type of goal.
  • When should this be used? Use this goal type when you want to generate more leads (sign up for a newsletter or blog, open gated resources, ask for feedback, etc.)

5.   Javascript run -  This allows any action on the site to serve as a goal. A small JS snippet  will be generated by the system, and must be implemented on the site, so it fires when the action has been taken.
  • When should this be used? Use this goal type when your goal is a specific action on the site, like clicking a “buy now” button, downloading a resource or subscribing to the newsletter.