Your website uses cookies, right? 

It helps remember visitor history, record their online activity, recognize logged-in visitors, etc.


And since you have all that information, why not use it to create more accurate, targeted reactions?


Introducing: Reactful's Cookie Based Segmentation. 


Now you can create reactions for specific segments, determined by cookies which are already used on your site. Alternatively, you can exclude specific segments from a reaction.

Use this to:

  • Prevent showing "Sign up" reactions to visitors who are already logged in.
  • Give discounts to visitors who previously made purchases.
  • Encourage visitors who previously added items to their shopping cart to complete their purchase
  • Present relevant content to a returning visitor
  • And much more...

Segmentation Setup - 
From the dashboard, go to Website Settings > Advanced > Cookie Based Segmentation

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Give your Segment a name (i.e. "logged in"), enter the Cookie Key (Cookie name) and Cookie Value (optional), and click Add.
Create as many segments as you'd like, and click Update Settings.

To create a reaction for your new segment, go to the Reaction Studio. 
Create / Edit a reaction. 
Within "Trigger" go to "Segmentation" and click on "Cookies".

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Here you will find the list of Cookie Based Segments you created.
Click the "+" sign to select the relevant cookie, and the toggle to include / exclude this segment from the reaction.

Cookie Included:

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Cookie Excluded:


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Go back to the Trigger tab to save your reaction.