Your website uses cookies, right?
It helps remember visitor history, record their online activity, recognize logged-in visitors, etc.
And since you have all that information, why not use it to create more accurate, targeted reactions?
Introducing: Reactful's Cookie Based Segmentation.
Now you can create reactions for specific segments, determined by cookies which are already used on your site. Alternatively, you can exclude specific segments from a reaction.
Use this to:
- Prevent showing "Sign up" reactions to visitors who are already logged in.
- Give discounts to visitors who previously made purchases.
- Encourage visitors who previously added items to their shopping cart to complete their purchase
- Present relevant content to a returning visitor
- And much more...
Segmentation Setup -
From the dashboard, go to Website Settings > Advanced > Cookie Based Segmentation
Create as many segments as you'd like, and click Update Settings.
To create a reaction for your new segment, go to the Reaction Studio.
Create / Edit a reaction.
Within "Trigger" go to "Segmentation" and click on "Cookies".
Here you will find the list of Cookie Based Segments you created.
Click the "+" sign to select the relevant cookie, and the toggle to include / exclude this segment from the reaction.
Cookie Included:
Cookie Excluded:
Go back to the Trigger tab to save your reaction.